RG Ingeniería y Topografía is a company specializing in topographic surveys, photogrammetry, cadastral management, and more. With over 20 years of experience, the company sought to renew and refresh its brand, choosing the prism—an essential measuring instrument—as its symbol.
In this project, I was responsible for the company’s internal and external communications, managing and designing its social media presence, and developing and conceptualizing its brand manual and advertising materials, among other tasks.
The company’s social media presence and advertising materials reflect the goal of appearing approachable within a field that is not typically perceived as such, like construction and surveying. This is achieved through messages conveyed in a tone that is positive and cheerful yet professional and refined.
“We work with our sights set on the future, shaping new projects that will transform our country.”
